Why Blogging Is Essential
February 5, 2010 by chriseva · Leave a Comment
Now you may have heard the term – Blog and it possibly just drums up thoughts that the only people that do this unbelievable time-waster are the tree hug’n, yuppie-hippie’s to express their feelings on the enviroment and all things injust to the universe…Ok, well maybe not that extreme. But in the past a lot of people have considered blogging to be a waste of time. But the truth is if you are in business then you MUST have an online presence. One of the ways you do that is by having a blog.
YOUR blog is the place where you can show the world how much of an expert you are. Chances are if you have a service or product that you offer people are searching online for it. How can they find you if you’re not there? A blog provides you the platform to freely share on any specific topic that could be tremendously beneficial for your potential customer.
Two immediate benefits to blogging:
1. Benefit numero uno, a blog is the place to give value to buyers looking for your product. This achieves something great for you! Trust with the buyer before you even talk to them. Think about it, if you were searching for something like, how to replace a washing machine part – you search online for that term and find a website that has goobly gobs of information on that specific subject you subconciously think in your mind…these people know what they’re talking about. In that blog that have a link to purchase the part you need and instructions what’s the likelyhood of someone purchasing that part there? HIGH!
2. Another benefit to having a blog is for the purpose of SEO. SEO stands for search engine optimzation. SEO is covered in more detail on other parts of this blog. More than any other time you’ve got to have some sort of seo campaign working for your business. Because seo is the organic results shown in the search enginges when a person searches for a topic or product you can actually get your website at the top of those results by giving the search engines (mostly google) what they want. What they want is content…think of google as the cookie monster, ok. The unique content you create about your specific niche is like a delicious hot chocolate chip cookie. Google L-O-V-E-S good, fresh content.
Hopefully these reason are good enough for you to be blogging for your business.
Chow!
Chris