The Revolution of Online Marketing
April 3, 2010 by chriseva · Leave a Comment
The Revolution of Online Marketing is growing at light speed, well kind of. But seriously, when I had just started a service oriented business in 2006/2007 all I had to do is take out one of those fancy shmancy phone book ads and I was golden, baby!
Yea! But then I started seeing a drop off in calls and business was going down the toilet, which of course really sucked!
So I decided I wouldn’t let the suckiness kick me down nor defeat me and thus began my journey, a journey into the almost magically enchanting world of internet marketing. Yes, it is true that I joined the internet marketing revolution! I had to if I was going to survive as a fairly new small business. Anyways…I started researching like a mad man on how to market my business online and I found tons of great sources, blogs and all kinds of websites (like this one, hehe) of people that had already ventured out into the ‘IM’ world.
I started learning terms like PPC (pay per click), SEO (search engine optimization), blogging, auto responders, website traffic and the list goes on and on. It was very difficult in the beginning because there is sooo much information out there that you can easily get lost in a sea of ’stuff’ to read that would be enough to drive you crazy! So what I’ve learned is that it’s very important to take ONE idea or thing and implement it. If not you could easily be thrown off track and might have a hard time getting back on. If you need a website then first learn about building a website, blogging, etc. If you don’t have a website then don’t worry about ppc or seo or whatever. Take one step at a time and before you know it you will have some great momentum built up!
If you are a small business you will have to join this internet marketing revolution wether you like it or not because if you don’t you will soon be left in the dust by your competition. I’m seeing a common trend that business now, more than ever are scrambling to learn how to market online. That means there is a race! It’s like the old days when people would race to claim land. The internet is the same way. It’s real estate, too! If you are too lazy or think you just “get to it” when you have time then you are sorely mistaken and I’m afraid you might regret it in the future. So please leave a comment, ask questions, email…or whatever. Just do something!
THE END.
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