Chris Evans' Blog - Marketing Tips That Rock

The Power of Blogging for Small Businesses

chriseva — Tue, 13 Apr 2010 05:05:46 +0000

I just wanted to take a few minutes and post a new video on the power of blogging for small businesses. A lot of people still have the mindset that blogging is for would-be-drama-queens that wear their emotions on their sleeves and like to shout to the world their business. Well that just isn’t the case anymore.

Many businesses are starting to grasp the idea of “blogging for business” and it’s paying off – big time!

So, sit back, relax and hopefully you’ll learn something from this video that will help increase your business!

click here to see video FULL SIZE

The Revolution of Online Marketing

chriseva — Sun, 04 Apr 2010 03:52:41 +0000

The Revolution of Online Marketing is growing at light speed, well kind of. But seriously, when I had just started a service oriented business in 2006/2007 all I had to do is take out one of those fancy shmancy phone book ads and I was golden, baby!

Yea! But then I started seeing a drop off in calls and business was going down the toilet, which of course really sucked!

So I decided I wouldn’t let the suckiness kick me down nor defeat me and thus began my journey, a journey into the almost magically enchanting world of internet marketing. Yes, it is true that I joined the internet marketing revolution! I had to if I was going to survive as a fairly new small business. Anyways…I started researching like a mad man on how to market my business online and I found tons of great sources, blogs and all kinds of websites (like this one, hehe) of people that had already ventured out into the ‘IM’ world.

I started learning terms like PPC (pay per click), SEO (search engine optimization), blogging, auto responders, website traffic and the list goes on and on. It was very difficult in the beginning because there is sooo much information out there that you can easily get lost in a sea of ’stuff’ to read that would be enough to drive you crazy! So what I’ve learned is that it’s very important to take ONE idea or thing and implement it. If not you could easily be thrown off track and might have a hard time getting back on. If you need a website then first learn about building a website, blogging, etc. If you don’t have a website then don’t worry about ppc or seo or whatever. Take one step at a time and before you know it you will have some great momentum built up!

If you are a small business you will have to join this internet marketing revolution wether you like it or not because if you don’t you will soon be left in the dust by your competition. I’m seeing a common trend that business now, more than ever are scrambling to learn how to market online. That means there is a race! It’s like the old days when people would race to claim land. The internet is the same way. It’s real estate, too! If you are too lazy or think you just “get to it” when you have time then you are sorely mistaken and I’m afraid you might regret it in the future. So please leave a comment, ask questions, email…or whatever. Just do something!

THE END.

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Why Blogging Is Essential

chriseva — Fri, 05 Feb 2010 15:54:21 +0000

Now you may have heard the term – Blog and it possibly just drums up thoughts that the only people that do this unbelievable time-waster are the tree hug’n, yuppie-hippie’s to express their feelings on the enviroment and all things injust to the universe…Ok, well maybe not that extreme. But in the past a lot of people have considered blogging to be a waste of time. But the truth is if you are in business then you MUST have an online presence. One of the ways you do that is by having a blog.

YOUR blog is the place where you can show the world how much of an expert you are. Chances are if you have a service or product that you offer people are searching online for it. How can they find you if you’re not there? A blog provides you the platform to freely share on any specific topic that could be tremendously beneficial for your potential customer.

Two immediate benefits to blogging:

1. Benefit numero uno, a blog is the place to give value to buyers looking for your product. This achieves something great for you! Trust with the buyer before you even talk to them. Think about it, if you were searching for something like, how to replace a washing machine part – you search online for that term and find a website that has goobly gobs of information on that specific subject you subconciously think in your mind…these people know what they’re talking about. In that blog that have a link to purchase the part you need and instructions what’s the likelyhood of someone purchasing that part there? HIGH!

2. Another benefit to having a blog is for the purpose of SEO. SEO stands for search engine optimzation. SEO is covered in more detail on other parts of this blog. More than any other time you’ve got to have some sort of seo campaign working for your business. Because seo is the organic results shown in the search enginges when a person searches for a topic or product you can actually get your website at the top of those results by giving the search engines (mostly google) what they want. What they want is content…think of google as the cookie monster, ok. The unique content you create about your specific niche is like a delicious hot chocolate chip cookie. Google L-O-V-E-S good, fresh content.

Hopefully these reason are good enough for you to be blogging for your business.

Chow!

Chris